This book highlights the factors that contributed to the success of entrepreneurs in history. Why did some fail and others succeed? The environment within which they strived was a key factor
in their success or failure. Their personal characteristics were important in overcoming the obstacles in their paths and contributed heavily to their achievements.
The book provides examples of entrepreneurship in nine sets of three chapters. The first chapter in each set is a profile of an unsuccessful or a less successful entrepreneur. The second chapter is a biographical sketch of an entrepreneur who succeeded, and the third chapter in the set provides a summary and analysis of the factors that caused one entrepreneur to fail and allowed another to succeed.
Profiles of four entrepreneurs provide examples of early failure/late success and cases of converting failure into success. Evaluation of the factors contributing to the ultimate success of these entrepreneurs helps to understand their achievement.
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